Yesterday we had British Council handing out a special offer to the associates of my company.
My brother had this membership, and I from when I was a kid, I always had this craze to have one, I used to be fascinated by its sophistication, and this is no surprise cause of my love towards books.
Finally yesterday I got my chance and went ahead and got the registration. They gave me a complimentary back pack, about which I remembered reading in the mail,only after they gave it to me.
I have a close friend, who like me, loves to read and has a great command over English which I fancy very much :) I was telling him today about my membership, thinking he would appreciate my action, and in reply he said "every one is crazy for the bag"
Initially I felt offended, later I actually heard and saw many people bragging about getting this membership, to get a bag!!!!! whose amount will be eventually reimbursed by the company. Which implies getting the bag for free and also a library membership, which they would never use!!
Why do people have such mentality?? Why does anything for free make people lose their morals? Is it the same all over the world, or is it just here?? This is a key marketing strategy for companies...
All said and done, what about the people who actually wanted the membership, for purposes truly related to the council alone? Our dedication and motive is lost in front of such people.
Its my request to such people to please think again, and make a choice based on the true purpose, and not on the basis of free gifts!!
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